Help more people find their feet, their friends, and their next adventure in the mountains. Let’s build something that belongs on the trails.
Become a partner
In the heart of the Alps, Innsbruck brings city life and mountain trails close together. From forest paths to high alpine routes, there is room for every kind of runner. The annual Innsbruck Alpine Trailrun Festival and the 2023 World Mountain and Trail Running Championships, hosted with the Stubai Valley, reflect a trail running scene that reaches far beyond the city.
DNA Trails brings people together through free, welcoming trail runs in the mountains around Innsbruck, with three groups so everyone can find their pace. Since May 2023, our volunteer community has helped locals and newcomers make friends, explore responsibly, and feel at home on the trails.
Bring your expertise, your space, or your products. Together, we can create something useful for our community and meaningful for your organisation.
Bring your ideaWe bring our community together for avalanche safety courses, cross-country skiing lessons, and other outdoor skills sessions at attractive prices.
For course providers, a collaboration can help fill classes with an interested group. In return, we look for a competitive community rate and a few complimentary places for our crew. More people learning, with a better deal for everyone.
Course provider partnership
Your café or brunch spot could be the starting point for our next run, and the place we return to afterwards.
Featuring your venue as the meeting point in our event updates gives it visibility with our community and introduces runners to somewhere they can return with friends. A shared run, a good coffee, and a reason to come back.
Café & brunch partnershipBuild a practical workshop around your gear, from trying trail shoes to learning how to use poles or pack for a mountain run.
Or equip our crew with your gear or clothing, bringing your products into the runs they lead week after week. Give people a chance to see the kit in use, ask questions, and get to know your brand through a shared experience.
Gear demos & crew equipmentIntroduce your sports nutrition through a tasting at a community run, a workshop on fuelling, or product samples for a shared trail day.
Let runners get to know your gels, drinks, or snacks in the setting they are made for. Your brand gets visibility and direct feedback; our community gets a chance to try something new and learn from your expertise.
Nutrition workshops & tastingsBring your local race to a community that loves getting out on the trails. We can promote your event through our community channels, share the race details, and encourage runners to join the adventure.
In return, offer complimentary race bibs and a competitive entry discount for our community. You get visibility with an interested audience and the opportunity to attract more entrants; our runners get a great reason to discover your race.
Race promotion, bibs & community discountsA single shared experience or a whole season together. These starting points can be shaped around your goals and our community.
Make one community moment possible.
Build a series of experiences together.
Make your brand a recognisable part of DNA Trails, with a lasting presence in our community throughout the season.
Local business, in-kind support, or an idea that doesn’t fit a package? We’d love to hear it. Scope, recognition, and budget are agreed together.
Connect with people who love the mountains, in Innsbruck and well beyond Austria. Our Instagram audience is balanced, international, and curious about what comes next.
of our Instagram views come from non-followers. Our stories travel beyond the people who already know us.
See our storiesIn a sport where men still make up the majority of recorded race participants, our nearly equal Instagram audience stands out. For brands, that means a chance to connect with women and men through the same welcoming community.
Inclusiveness is part of how we run: Snail, Discovery, and Advanced offer different paces, with a warm welcome for every level. We want more people to feel that the trails are for them.
This balance goes beyond our Instagram audience: we see it reflected at our community runs and events too. For wider context, ITRA reported women represented 29% of its runner database in 2024.
Meet our three pace groupsOur followers bring different languages and places of residence to a shared love of the outdoors. We run in English so more people can join the conversation.
63.1% live in Austria. More than one in three live elsewhere.
Current residence, not nationality.
A strong audience for brands building lasting relationships with adult outdoor enthusiasts.
An English-speaking community with strong connections across German- and Dutch-speaking audiences.
People discover DNA Trails while looking for running and community. That gives partners a place in a story people are already seeking out.
Google search visibility and clicks, rather than website pageviews.
People anywhere in the world can search for “running community”, without mentioning Innsbruck at all. An average position of 22 for such a broad term is a promising sign of discoverability beyond explicitly local searches. Average positions vary by location and time.
Our most active months are April–May and September–October. A useful starting point for planning a seasonal collaboration.
Explore our club and the runs behind the feed.
Tell us who you are and what you have in mind. We’ll find a time to discuss the possibilities.
We’re a volunteer-run community. Thoughtful partnerships help us keep the trails welcoming and the runs free.
